The Bottom Line

Where can we find a guide for day-to-day life? What do we need to know and be able to do in order to live in harmony with ourselves and those around us? At work, we manage pretty well. But we have corresponding professions, roles, hard and soft skills, assistants, and consultants. What happens to most of us when we cross the threshold of our homes? Where do our time management, communication, strategic thinking, and analytical skills go? Some numbers on how things are not going well are below. But are there too many of us for it to be just about each of us? And most importantly, what can we do about it?!

This is an article about what and why an ordinary person struggles with. What scientific and business approaches are effective in everyday life to improve the lives of each and everyone together. Having gone from a global idea to a convenient solution on our phone, we continue to expand the community of like-minded people.

There aren’t many people who give up, nor are there many who easily manage. Leaving aside the minority and individual peculiarities of each, let’s look at the problem as a whole. Countless materials have been published on this, without claiming novelty, let’s take a general overview of the problem.

External Circumstances

The world around us is saturated with information. 5 billion social media users, 650 million tweets per day, 6000 hours of video uploaded to YouTube every 60 minutes, etc. Modern society doubles the amount of information every 12 hours. And in the conditions of this “smokescreen of data” and social pressure, a person makes about 35,000 decisions a day, looking at their phone about 30 times on average, so as not to miss anything.

Our Abilities

Many people know about the limitations of 7±2, but neurobiologists and psychologists reduce the effectiveness of our working memory to 4–5 elements. We are bad at multitasking, plagued by cognitive biases, emotions, prejudices, logical errors, and other limitations. Our brain has a hard time creating, prioritizing, and cataloging to-do lists, so to save itself and us, it is forced to simplify, copy, and procrastinate.

Our Desires

We all worry about balancing work and personal life, integrating them, finding harmony, maintaining good health, and finding meaning in life. To achieve this, we work on our productivity by reflecting on our values either on our own or with the help of assistants. We also pay attention to financial stability, macroeconomics, and politics, keeping up with the latest trends through word-of-mouth, expert evaluations, and modern ethics, trying not to fall prey to market and societal manipulations.

That’s exactly what we can’t cope with — all of this! Over the last 50 years, we have tripled our consumption, devouring the planet 1.7 times faster than it can regenerate. 800 million people go hungry, while we waste or throw away a third of our food. Social stratification is growing. In wealthy countries, the middle class is losing stability, suicides are increasing, and drug consumption is on the rise. How is this happening?

Home, Family, Health

Of course, the most important things come first! But is it really so? Home is not just walls, a paid-off mortgage, and utility bills. It’s also the coziest place on earth, a way of life, and our identity. And family is not just routine household chores! It’s our loved ones, pets, and traditions. In the fight for a healthy lifestyle, even the best of us lose to a sedentary lifestyle and unhealthy eating habits, ignoring preventive healthcare.

Work, Education

Sometimes, what shouldn’t be on top ends up there. Accidentally or temporarily, work often takes up much more time than we would like. And it’s not always about salary or career. It often involves relationships and conflicts, attempts at self-realization, and burnout. Work and education should expand our rights and opportunities, protect us in times of crisis, complement each other, and be financially reasonable.

Hobbies, Friends, etc.

Hobbies can be our calling, useful, popular, and accessible. It helps us relieve tension and stress, reduce screen time, and improve our well-being. Friendship gives us support, motivation, self-confidence, and company for entertainment. Nobody needs anchor friends, mockery, pressure, and betrayal, nor do they need loneliness. The list can go on, but this is enough to form the image of the task at hand.

It’s important to remember that we’re not talking about business solutions here, but rather the everyday life of an ordinary person. And about what can help everyone cope with the issues mentioned earlier, while maintaining their identity without conflicts with the world around them. Without going into professional terminology and details, let’s briefly list the key points.

Decision-making

There are a set of tools for data search and analysis, identification of critical factors and expert assessments, combining intuitive and rational approaches, risk assessment, etc. Reducing the cost of decision-making is achieved through data structuring, simplifying options, trust, and participant integration. This way, important decisions get the required accuracy, while others are made almost automatically or outsourced.

Co-creation And Sharing

The internet, cloud storage, social networks, and mobile devices based on online platforms offer solutions for “collective intelligence”, involving a large number of participants, including users. By interacting without intermediaries, a community of like-minded individuals more efficiently exploit the untapped intellectual resources of experts. Trust and willingness to share results improve the quality of service while reducing its cost.

Sustainable Economy

Business models that compensate for the social and environmental costs of the global economy are a headache for scientists and politicians. At a private level, one can limit themselves to individual consumption models of “better instead of more”, thrift, and the concept of fair trade. The development of the service sector allows for more efficient use of products, raw materials, and energy by personalizing work with clients, involving consultants and experts.

Household activities, like education, science, IT, and consulting, belong to the knowledge economy. Each of us collects and analyzes information, makes decisions, and provides resources for them. In science, business, and politics, these are different professions. Bringing all of this together, making it convenient and accessible for ordinary people, not just for businesses, is an ambitious task.

Comprehensive Diagnostics

It is important not to throw anything out of our lives. Health separately from work, separately from hobbies, etc. — it doesn’t work. You need to see everything at once, in a unified format, and constantly. Otherwise — overload, oversight, delay, etc. There is no general balance, let alone universal harmony. We need a dashboard and good algorithms that work with large volumes of data. Similar solutions have long been used in business; we just adapted them to domestic needs.

Independent Expertise

A large number of experts and their qualifications are an important element. A lot of effort is spent on selection and avoiding mistakes in choosing specialists who represent your interests. If someone is helping you and getting a percentage of sales, be careful. Sellers, platforms, and “analytical materials” are often biased. When working with experts, we rely on the reputation institute and exclude conflicts of interest between clients and third parties.

Support For Everyone

Consulting and personal assistants — it even sounds expensive. Moreover, these are different services. Experts are usually uncommunicative, and assistants are not specialists in narrow fields. And people are very different: someone wants to quickly look at something, someone wants to read more details, and someone wants to talk and preferably 24/7. For such interaction, we have proposed a sharing ecosystem on a common platform, and personalized it through a mobile application. By combining efforts, we have reduced the cost.

In our case, we had to acknowledge common problems, combine knowledge and experience in management, analytics, and IT to solve a household task using professional methods. First for ourselves, then for friends, and now to share with others. It was important to combine a social mission with commercial benefits and create a sustainable model for all participants: users, experts, assistants, partners, and even competitors.

Now we have the App where you can set your priorities and tasks, read the best articles, and watch videos selected and updated by experts. We’re also preparing to add the capability to use questionnaires and view trading platforms, and provide online support to our users through experts and assistants. Moving forward, we are careful with our own and others’ resources. Therefore, we are very interested in your opinion, criticism, and support.

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