How to Get a Ferrari As Your Company Car

They both are. What you should drive is directly related to the uniqueness of your skill set or the exclusivity of the products you sell. If you had a plumber drive up in a Ferrari, you would balk and be suspicious of the bill you were going to get. Your expectation is to receive a competitive rate as the skill set of a plumber won’t deviate very much from one to the next.

Therefore, all plumbers being more or less equal, you expect him to arrive in the typical van. Now imagine yourself hiring a lawyer. Would you hire the lawyer that pulls up in an old clunker car or would you be more inclined to hire the lawyer that pulls up in the nice one? Wouldn’t you perceive the one in the nice car as more successful and more likely to give better advice? How about hiring a brain surgeon? Or a new CEO? As you look for a more unique skill set, your expectations shift accordingly. The same goes for products.

A friend of mine owns the yacht company Van Dutch. Van Dutch sells an exclusive line of vessels and caters to an exclusive clientele. All their reps drive in fairly exclusive cars like the Porsche Cayman. Why? Because it fits with the image of the company and the level of exclusivity it carries. And this image is not only the cars, it also extends to the clothing and all other aspects the rep uses to present himself. It all fits in with the Van Dutch image of quality and exclusivity.

What business are you in? Are you in a business where you are selling a commodity product where your customers expect you to drive a car that screams struggle, low margin and cheap? Or are you in a business where you are selling a high skill set or an exclusive product that does demand a premium and your customers are expecting you to be successful and drive a car that shows that? Look at your business and the image it has. If you want to drive a Ferrari as your company car, make sure you have the unique skill set or the exclusive product that will allow you to do so. Set this as your goal if this is important to you. Ironically, when you get there, you’re likely to find that it does not matter at all anymore.

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