Strategic Business Plan for 2019

We will drive you through the ways in which LTO Network creates value (technology), what value we create (product) and how we capture and maintain this value (token economy). Read further for our strategic plans for 2019 and our SWOT analysis!

We moved away from medium! Please go to the official blog for the latest information, new content, and engaging activities:

Following up on our token holder transparency report, which you can find in the article below, we will now cover the ways in which we approach the product, what the product is, and how we will maintain the product.

Warning: you will need about 5 cups of tea. Or maybe something stronger. 🍸

If you are not new to LTO Network, you may scroll to part 2 straight away.

2. Strategic Plan of LTO Network for 2019

You have probably heard of our hybrid architecture. If not, you can read all about it in 100, 300, and 500 words in the following article.

Sounds pretty versatile, right? The toolkit has endless use cases. Essentially any deterministic inter-party process or legal agreement can be automated as a Live Contract: supply chain processes, third-party data handling etc.

But even more cases are “hidden” in LTO Network’s anchoring layer. There is an urgent need for companies and document management systems providers to create trustless and secure audit trails, to make sure data is not manipulated.

^ Here is an article from back in 2018. Keep in mind that this article is slightly outdated, as our mainnet is already up.

We have several big clients in the real estate market (such as MSeven, OSRE, Merin, Stena & CMS Law), as well as in the insurance market (DEKRA). These companies use anchoring for trusted timestamps and audit trails. Also watch out for our supply chain solution for waste transportation throughout Germany, The Netherlands, and Belgium. This solution is comprised of decentralized workflows, notary services, anchoring, and more.

We often hear the following objection: “It is not realistic to expect a corporation or a government to go to some exchange and buy your tokens to be able to use your product.”

However, there has to a be way for clients of different blockchain expertise (think B2B or any user-focused project) to be able to interact with your solution without this friction, YET have the token be an integral part of your product. We solved this by merging the token holder community with users:

Ok, now that we have everything covered conceptually, let’s get into the details.

Cool mission, but how are we making it happen?

Projects that did not focus on long-term sustainability and their product have failed in less than a year.

Often, when a foundation stops working on a project, no one is left to use the token. Bitcoin and Ethereum have large decentralized communities, which solves this issue. But other projects cannot compete with that. After all, not all decentralized projects have huge communities that maintain the platform. Other teams require something more sustainable to keep building. This is why we have implemented the open source business model used by Docker.

We released mainnet and provide toolkits to build decentralized workflows. Any IT company, integrator or startup can use the toolkit to build their own solution. Also, we constructed the token economy in such a way that integrators can make fiat money using the Network.

Overall, this removes the centralized point of failure when an integrator abandons the project. As such, it is one of the goals of the team to bring as many integrators as possible to the LTO Network blockchain and integrate their solutions. The usage of all these integrators combined also benefits the LTO Network blockchain in general.

Our CEO Rick Schmitz explained the 2019 product strategy this way:

As described in our visionary paper, blockchain products should gradually be integrated into businesses and their applications. In order for this to happen, integrators have to start with something simple that does not impact the way business applications function today. The impact of anchoring documents or data transactions to create an immutable audit trail on existing applications is negligible. But these are the first steps towards using blockchain in a broader sense (eg our decentralized workflow engine).

Thats why we create a 2-level adoption strategy: land first, then expand.

By implementing LTO Network public nodes (layer 1), which basically serves as a decentralized digital notary, integrators and their clients can get used to having nodes running in their IT infrastructures. When the time is right to take it up a notch, integrators/clients have the option to upgrade to decentralized workflows (layer 2).

In both cases, tokens are essential to the solution.

As for competitors, Factom is the big one. Tierion and Blockusign are also doing something with anchoring, but all of them have other problems. In short, these projects often have:

What LTO Network does differently, is:

Of course, this goes hand in hand with constant work by our sales team, but that is not something one can put on the roadmap. As of Q2, we will start working on Summary Blocks, LPOI implementation and further development in general, as well as on speeding up business adoption.

We are not paying 50K for an event booth at a blockchain conference. Those are useless and attract neither customers nor token holders. It’s just burning through community money. Instead, we will focus on quality events with integrators, B2B clients and those who can actually utilize LTO Network. So you can meet us at those events!

When you have a token, a product cannot do everything on its own — we get it. Therefore, we will focus on the best liquidity providers. Also, we will make sure to strike a balance between client adoption and network value. We will be constantly exploring new possibilities to enlarge the token holder community. Keep in mind being on 10 exchanges of low quality is not a solution — we aim to be among the best. Having a strong community helps!

This has two aspects: keeping the existing community active, as well as acquiring new community members. First and foremost, we will be focusing on acquiring actual network users (via media publications in large magazines, announcements in external B2B sources etc.). This will be the user base of the solution. Next to that, we will be keeping the community up-to-date on everything we do, and make sure other communities hear about LTO Network too. This has been going well so far!

Here is to a great start of 2019, a successful mainnet launch and a growing and enthusiastic community! Let’s make this a year full of updates and new integrators. We’re excited to watch LTO Network unfold to its full potential!

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